Starting by winning the pitch, Laundry was rewarded to design the network rebranding of MTV flanker channels: MTV Hits, Base, Dance, Rock, Live, Music, and Classic. The chosen concept was to create a unique Party Animal per channel that follows into each category of music. My role was to create party animal characters, storyboards, and styleframes for the network rebrand packaging.
MTV Hits Party Animal Design Sketches
Produced at : Laundry
Full Credit coming soon.
MTV Hits Animal Final Design
MTV ID : Babies!
MTV ID : Baby shoots!
MTV ID : Blood Cells Dances!
MTV Music Character Design (My role was to create the head on this one)
MTV Music Party Animal Design Sketches (My role was to create the head on this one)
Keyart Poster Designs (Elements designed with Brett Albert, Yongmin Park, Samantha Liu, and Yoojin Seol)
Things that never made into final production
MTV Classic:
